Author: Ivy Finley
Even though a few have benefited from Spotify’s monopoly on music streaming for years, TikTok music might be a strong rivalry.
TikTok has shown that aside from the U.S., any other nationality can develop a widely accepted social media platform.
ByteDance, which is the parent company of TikTok, doesn’t appear to be contented with being one of the most used social media platforms in the world with over 1billions users.
Recently, the company hinted at launching a music streaming service, given that a significant feature of their social media application’s success gives users the ability to use well-known music with videos.
ByteDance’s next project is TikTok Music and it might compete with some of the existing streaming platforms like Apple Music and Spotify.
TikTok is a Crucial Instrument for Record Labels and Musicians to Promote Their Work
Even if a song has been beyond the mainstream for a long time, it might rise naturally on the application. Additionally, marketers can pay influencers to promote songs.
Furthermore, some musicians arrange personal listening sessions with TikTok influencers in the hopes that doing so may increase the popularity of their newest creation on the platform.
The company collaborates with musicians, record labels, and bargains license to develop innovative strategies for TikTok to turn its cultural influence into a recurrent income source for users.
Possibility of Growth with TikTok
One incredible result of all the engagement and exposure from TikTok is growth! You can develop your online artist brand by using TikTok. You may find numerous unquestionable success stories at all levels by conducting a fast google search.
Not that joining TikTok doesn’t make you a guaranteed overnight sensation, but earning 10, 100, or 500,000 followers is still an increase from where you started and every follower matters!
Reaching Out to New Fans
The algorithm on TikTok is unlike any other social networking platform and is notorious for being unique.
When videos are uploaded, they are pushed to unique viewers rather than being promoted to your followers.
In other words, instead of getting views from individuals who are familiar with you or who like your work, you’re more likely to have new viewers every time you publish.
The platform gives you and your promotional team a big advantage by enabling you to reach far more people and audiences than you would on any other platform.
After all, a significant portion of what you often pay to achieve with promotional ads is to reach a new targeted and broad audience.
Final Takeaway
TikTok Music will be a welcoming and great tool for up-and-coming artists if the development comes into play.
The app will provide a brand-new venue for streaming and the chance to connect with new audiences. Also, the royalty split will undoubtedly be an incentive to draw in new creators, which is a promising possibility.
Even though the features and the launching of the application are is yet to be disclosed, it is confirmed that the company has registered a trademark with the U.S. Patent and Trademark Office.