If you like talking, starting a podcast might be a great idea to fuel your passion. A podcast is a fun and affordable way to promote businesses and connect with industry experts. Aside from that, you can make some pretty cool bucks without leaving your comfort zone.
Let’s walk you through how to start a profitable podcast channel.
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Create Attainable Goals
Some entrepreneurs start a podcast channel to enhance their existing business, while some create it for passion. Any goal is acceptable, just ensure it adds value to the audience. The most important thing is to ensure your goals are reasonable enough to motivate you, especially when the road is tough.
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Define Your Niche
Just like every other business, defining your niche is a priority. It makes your brand unique while helping your audiences to know the kind of content they should expect from you.
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Know Your Target
Before you start recording, you should understand who your audiences are, and what they would love to listen to. This will help you to create content that resonates with them and make them loyal to your brand.
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Name Your Podcast
Naming your podcast is one of the most critical tasks that needs patience and intellectuality. A recommended approach is to use a ‘simple’ name that can be easily remembered when talking about your niche. If you are starting a podcast because of your existing business, then it is understandable to use your current brand name.
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Decide Your Show Length, Frequency, and Format
Some podcast experts agree that 20-45minutes is a perfect length for podcast recordings. For posting frequency, you can choose between weekly and monthly, depending on your niche.
Lastly, you need to draw out how you want your show to be organized. Would you like to feature guests, have a Q &A session, and co-host? All these should be put into consideration to have a smooth running and successful podcast.
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Create Brand Graphics and a Website for Your Podcast
Branding is an essential part of creating a successful podcast. The graphics can be used to direct traffic from podcast directories, and also serve as an indicator to show potential listeners your platforms.
To attain a greater height in no time, having a website is paramount. With your own website, you will have full control of your platform and stand out from other brands.
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Monetize Your Podcast
If one of the reasons you want to start a podcast is to make money from it, then you need to pay attention to this.
A podcast channel is no different from a blog, especially when it comes to monetization.
Affiliate marketing has proven to be a solid means of making money via podcasts, but it is better when you have your own websites. The selling trick is simple if your podcast is built on WordPress.
Just install the Prettylink plugin and use it to mask your affiliate URL. For instance, if you want to promote a book about the “Top traffic generation methods” you can get an affiliate marketing link from Amazon, and then reconstruct the URL using Prettylink.
Prettylink can customize your URL thus: mydomain.com/toptrafficgenerationmethods,” and the link will redirect to your offers on Amazon any time it is clicked.
Conclusion
Starting a podcast can be easier than expected if you are passionate about it and have a blueprint of how it works. Branding, target definition, post organization, frequency, and monetization needs to be planned out to have a super successful podcast.